Eva Yin of DreamCode Studios interviewed our Director of Business Development, Erin Martin-Serrano, on building your industry expertise in a niche market through webinars.
In this case study interview, Erin shares the journey of Hedgehog Technologies in launching our webinar series, the steps taken, lessons learned, and the results that were achieved. The goal is to provide insight into marketing strategies that have supported our business objectives.
“The first question we asked ourselves was what topic could we consider that aligns with the company’s expertise? We had a list of four to five and we had to choose one. We chose Rooftop Solar 101 because there were a lot of promotions on LinkedIn and people showing interest.” — Erin Martin-Serrano, Director of Business Development.
About DreamCode Studios
DreamCode Studios is a digital marketing agency with a popular video blog series, hosted by Eva Yin, that highlights trends in marketing with leaders across various industries. To view the entire interview on the DreamCode website click here.