Director of Business Development Erin Martin-Serrano highlights the importance of making data-driven decisions for small businesses. Despite not having big data analytics, there are steps one can take to ensure their business is strategically harnessing the power of their existing assets.
“Data-driven decisions enable people to make course corrections that leave a positive impact on the business and align with their goals. While big data is not required, the focus on which sources of data to analyze is. Outlining the right process for the size of your business will get the maximum return on investment (ROI).” — Erin Martin-Serrano
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