Erin Martin-Serrano Shares The Value of Making Data-Driven Decisions with Small Business Today

Director of Business Development Erin Martin-Serrano highlights the importance of making data-driven decisions for small businesses. Despite not having big data analytics, there are steps one can take to ensure their business is strategically harnessing the power of their existing assets. 

“Data-driven decisions enable people to make course corrections that leave a positive impact on the business and align with their goals. While big data is not required, the focus on which sources of data to analyze is. Outlining the right process for the size of your business will get the maximum return on investment (ROI).” — Erin Martin-Serrano 

Small Business Today represents a legacy of knowledge and a reputation for results for aspiring entrepreneurs, small business owners, and their growing family of satisfied clients serving the small business community. 

Read the full story on the Small Business Today website.

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